Pandora Provides Carbon Footprint Labeling to Its Lab-grown Diamonds
PARIS — Pandora is deepening its dedication to transparency with the addition of carbon footprint labeling of its lab-grown diamonds.
The Danish jewellery big revealed the transfer Wednesday, hours earlier than its chief advertising officer Jennie Farmer is about to take the stage on the World Style Summit in Copenhagen alongside model ambassador Pamela Anderson.
“We imagine the long run is about making diamonds extra accessible whereas giving clients readability on what they’re shopping for,” mentioned the jeweler’s chief government officer Berta de Pablos-Barbier in a press release. “We craft our jewellery with sustainability in thoughts and by introducing the fifth C, we’re empowering customers to make knowledgeable decisions.”
Calling it the “fifth C” — in reference to the normal grading of diamonds by lower, colour, readability and carat dimension — the corporate mentioned the carbon footprint will probably be a part of the product info obtainable on its web site from Wednesday. In retailer, gross sales associates could have particulars readily available to speak customers by means of.
Measurements cowl “all emissions from the diamond crafting course of: from producing the uncooked supplies used to develop the diamond all the way in which till it’s lower and polished, prepared to depart the diamond facility,” it continued.
The corporate ceased utilizing mined diamonds in 2021. Its lab-grown gems are made utilizing 100% renewable power and are set on 100% recycled gold and silver.
Their carbon footprint has been calculated by exterior life-cycle evaluation specialists and revealed in a research verified by auditing agency EY.
In line with the model, its 1-carat lab-grown diamond has 12.58 kilograms of CO2 equal emissions, which is “round 90 p.c decrease than a mined diamond of the identical dimension,” a conservative estimate based mostly on information from a 2019 research by the Diamond Producers Affiliation.
A 14-karat gold Pandora Infinite ring that includes such a stone has “a comparable carbon footprint to a pair of denims,” based mostly on information from French benchmarking start-up Carbonfact.
In an unique interview, Farmer instructed WWD that Pandora needed to give you a “clear and straightforward” approach for customers to weigh a jewellery buy in opposition to different decisions they make.
Troye Sivan wore customized Pandora lab-grown diamond jewellery and charms — and Prada — to the 2026 Met Gala.
Lexie Moreland/WWD
Though customers proceed to “need an attractive piece of diamond jewellery at a great worth,” she mentioned that the atmosphere was turning into an more and more vital a part of their shopping for course of, significantly amongst youthful generations.
In 2025, the lab-grown diamond class accounted for 1 p.c of Pandora’s enterprise, bringing in 357 million Danish kroner, or $55.9 million, throughout six markets. It grew 15 p.c in like-for-like phrases in 2025.
Unveiling the transfer on the Copenhagen-based sustainability convention was vital to border this new improvement “inside that enviornment of the place we’re enjoying, which is sustainability inside style and jewellery.”
Moderately than concentrate on methodology, the corporate “needed to be on the market from a shopper perspective, saying [Pandora’s] making an attempt to make a step ahead right here,” she mentioned. “We’re making an attempt to be clear and really, it’s additionally a little bit of a name to motion to different jewelers.
“We’d love them to affix us on this journey. This isn’t about us saying we wish to promote extra Pandora diamonds,” the chief continued. “That is about saying if we will cleared the path for the lab-grown diamond business and others come to observe the identical methodology, how nice would that be if this grew to become one thing that was truly actually used and referenced by customers?”
In the meantime, Pandora’s lab-grown diamonds had their flip on the 2026 Met Gala on Monday, with the likes of Dree Hemingway, Tessa Thompson and Troye Sivan matching their appears to be like with the Danish jeweler’s designs.
Individually on Wednesday, the corporate is reporting first-quarter outcomes for the three months ending March 31.
