Jim Thompson Marks 75 Years of Thai Craftsmanship With First Espresso Desk Guide

Jim Thompson has commemorated its seventy fifth anniversary with the discharge of “Jim Thompson: Past Silk, Past Thailand”, the model’s first espresso desk guide. Revealed in partnership with luxurious writer Assouline, the title was unveiled at a world launch held on the Assouline boutique in Saint-Germain-des-Prés, Paris.

The Paris premiere displays Jim Thompson’s continued growth past its Thai roots and positions the model inside a world cultural context. The launch occasion featured a curated bookshelf set up devoted to the model, alongside displays by Frank Cancelloni, group CEO of Jim Thompson and Alexandre Assouline, president of Assouline. Company included representatives from the Royal Thai Embassy in Paris, the Division of Worldwide Commerce Promotion of Thailand, the Ministry of Commerce and Thai Airways.

Based in 1951 by James H.W. Thompson, Jim Thompson performed a central position in reviving Thailand’s silk business and introducing Thai textiles to a world viewers. Over the many years, the corporate has grown from a silk producer into a way of life model spanning trend, interiors, hospitality and meals and beverage.

The guide paperwork this evolution by newly commissioned images by Chris Schalkx, supported by archival and model imagery, with textual content by journalist Stephen Wallis. Throughout its pages, the publication traces the model’s dedication to Thai craftsmanship whereas inspecting how modern design and expertise have formed its identification at the moment.

Past chronicling silk manufacturing, the guide explores Jim Thompson’s wider cultural footprint, together with its presence in international motels, inside initiatives and artistic collaborations. It additionally displays on the legacy of its founder — sometimes called the “Thai Silk King” — whose life (and disappearance) stay an everlasting a part of the model’s mythology.

Frank Cancelloni described the publication as a mirrored image of each heritage and ambition, noting that the model continues to look past silk and past Thailand because it builds in direction of changing into Asia’s first international way of life model. Alexandre Assouline added that the venture represents a shared dedication to cultural preservation, craftsmanship and artistic storytelling.

“Jim Thompson: Past Silk, Past Thailand” is offered in two editions. The Basic version contains a hardback cowl with archival imagery and incorporates 286 pages of full-colour images. The Silk Slipcase version is offered in a case crafted from handwoven Thai silk within the model’s signature cinnabar purple. Each editions can be found in English, French, Japanese and Chinese language.

The guide is offered at choose Jim Thompson shops in Thailand and on-line at jimthompson.com, with worldwide delivery. The Basic version can be distributed by Assouline’s international retail community and by way of assouline.com.

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