‘Intentionally unsexy’: Bernhard’s sartorial journey since 1988
‘Intentionally unsexy’: Bernhard’s sartorial journey since 1988
- Fits
- Radermacher
- Tobias Tailors

At our request, at present the creator of the well-known ‘Gentleman’ ebook takes us again to his first forays into bespoke tailoring – working with an English and a German tailor in parallel.
By Bernhard Roetzel.
The primary time I consciously noticed handmade fits was in 1988. A buddy of mine was a buyer at two of Germany’s high 10 menswear retailers of the day, Heinrich’s Herrenmoden and HB Möller in Hannover.
Heinrich’s has now disappeared however HB Möller remains to be lively and thriving beneath the identify Möller & Möller (beneath). Herbert B Möller’s son Mick Möller additionally runs his personal menswear store, Mick’s Hannover. Michael Jondral skilled at Heinrich’s and co-owned the store earlier than he began very efficiently on his personal.
I used to be impressed with Kiton, Chester Barrie and Attolini although I didn’t know something about match or the technical facet of tailoring (my mom by no means sewed something herself and my father wore good-quality off-the rack fits and jackets). However I wasn’t actually fascinated by these garments.
There was a small bespoke tailor named Krautheim close to the flat that I shared. What I noticed in that slender store window actually did fascinate me: half-finished clothes on a tailor’s dummy, most likely on the second becoming stage.
I usually stopped and checked out these jackets. I attempted to determine how the jacket was constructed and what all of the stitching, layers of cloth and white threads have been all about.

I began utilizing this store for the alterations of trousers and jackets. This manner I discovered time to speak with the proprietor, who ran the enterprise together with his spouse. He was a typical German bespoke tailor providing a clear lower, agency development and wonderful handwork (as I discovered later after I knew extra).
I attempted to seek out out extra about bespoke tailoring. I began on the lookout for books within the library of my design college, which had a style and a textile division. I remembered that my aunt had skilled as a girls’ tailor after the conflict and so I began interviewing her concerning the craft.
Bespoke tailoring grew to become one among my principal pursuits – solely in idea although as a result of it was a lot too costly for me. However I realised, although I didn’t know very a lot, that the handmade fits I noticed at Heinrich’s or HB Möller lacked one thing compared to bespoke tailoring: the person sample and the match that resulted from fittings.

I had visited London 4 or 5 instances as a schoolboy, however in 1990 undertook the primary journey with the aim of discovering classic handmade fits and visiting Savile Row. Throughout this journey I discovered the ebook A Gentleman’s Wardrobe by Paul Keers within the bookshop of the Nationwide Portrait Gallery, and it opened my eyes to English model.
I spent hours strolling round Brompton, Belgravia, Chelsea, Westminster and Pimlico looking second-hand-shops and looking out in store home windows. I’ve a transparent reminiscence of the unique three separate Hackett retailers: one for metropolis fits, one for tweeds and one for formal put on.
The salesperson within the go well with store impressed very a lot. He had crimson hair and a reddish beard. He wore a navy pinstripe go well with and an Hermès motif tie with a Gallic rooster colored within the French tricolore.
In these days there have been nonetheless fairly a number of gents outfitters to be present in small facet streets of Westminster. Considered one of them was Etheridge & Glasspool. I liked that store and through my subsequent go to I ordered an MTO covert coat (which I nonetheless have) and an MTO navy go well with with rope stripes.

I additionally acquired my first impression of Savile Row. I bear in mind passing the open door of a tailor store and I finished and appeared inside. Somebody was slicing out a go well with. He wore the waistcoat and trousers of a three-piece go well with and he appeared simply completely dressed. He was very pleasant and welcoming, and he defined patiently what he was doing.
Sadly I don’t know which tailor store this was, perhaps Dege & Skinner. I do not forget that it was barely above the road, with a number of stairs main as much as the doorway. The slicing desk sat within the room you entered from the road.
After I took my diploma in graphic design in 1992 I labored in promoting businesses for 3 years, after which grew to become a script-editor in a TV manufacturing firm in Cologne. Whereas I labored there I wrote the idea for my ebook Gentleman (above) and provided it to the writer Ludwig Könemann. He was very profitable in these days promoting well-made coffee-table books at affordable costs.
I had despatched within the idea by mail and acquired a solution with an invite to fulfill Ludwig Könemann. I don’t bear in mind if I wore a go well with or a tweed jacket however I do bear in mind my covert coat from London. I’m satisfied that my garments helped me promote my ebook as a result of they mirrored the content material that I promised to ship.

I began engaged on the ebook within the fall of 1997. It was scheduled to be revealed in February 1999. I travelled to London a number of instances in 1998 and one of many visits I walked into Tobias Tailors at 32, Savile Row.
The store sat in the midst of Savile Row between Chester Barrie and the previous Anderson & Sheppard handle. Once I first walked in I used to be welcomed by the late John Coggin, who was in his fifties then. The second proprietor of Tobias Tailors was John Davis: each have been cutters and coatmakers and so they shared the work between them.
I wore a mid-grey single-breasted Chester Barrie go well with that I had purchased in Cologne (above). John Coggin greeted me after I got here in and scanned my go well with in a number of seconds. “This can be a good go well with you’re carrying,” he mentioned together with his Cockney accent, “however we may make you a pleasant go well with too.” I left the store with out ordering a go well with instantly however he had received me with this primary sentence.
In later years I met many tailors and all use a unique strategy with individuals getting into their store. Many are likely to make unfavourable remarks concerning the go well with you’re carrying, particularly once they discover out {that a} tailor made it. I don’t like this strategy as a result of it implies that the particular person has no style or is silly.

I got here again the subsequent day and positioned an order for a double-breasted go well with. I selected a material from Dormeuil’s Sportex bunch which had simply been re-released, as John Coggin advised me. For the liner I picked a a sort of airforce blue which matched the high quality stripe within the cloth. (Pictured above, at present.)
I ordered very traditional trousers which I described as “intentionally unsexy”. John understood what I wished directly. He mentioned that the seat was roomy like within the previous days, when individuals used stairs extra often.
I used to be a bit disenchanted as a result of John didn’t ask if I gown to the left or the appropriate. He defined that this query solely is smart for tight-fitting trousers. Basic trousers are roomy within the entrance. He mentioned that traditional trousers by no means present something of what’s behind the fly. He joked: “Think about if the Prince of Wales was on a state go to and one thing was seen in his trousers.”
I’ve been photographed many instances on this go well with and it nonetheless matches. The trousers wanted letting out within the waist in 2007 however later they have been altered once more to the unique girth. Not one of the jackets that John Coggin and John Davis made for me have ever wanted alterations, although my weight went up from about 65 kg to 75 kg and again over the next years.

John Coggin defined later that he made the coats roomier to present me extra presence, as my somewhat skinny determine wasn’t very spectacular. I wasn’t too completely satisfied about this rationalization, however that is one thing that many bespoke tailors love to do once they lower a go well with.
The worth for this primary go well with was £1,375. I by no means paid much less at Tobias Tailors and the utmost for a go well with was £1,575 (about £4,000 at present). These have been the common costs charged by Tobias Tailors. The second go well with I commissioned is proven above.
I by no means requested for a reduction and I by no means acquired one, even after my ebook was revealed. However John Coggin as soon as gave me a tweed jacket which he had made for himself. John had outgrown it and it was used as ornament within the store window. I believe it was constructed from a Hunters of Brora tweed.
Once I talked about that I favored the material John altered the jacket to make it match me. This meant taking it aside and recutting it as he was rather more muscular than me (he had performed rugby since his youth). I appreciated this reward very a lot and I nonetheless personal and put on the jacket.

A number of weeks after I had positioned my first order on Savile Row I met the German bespoke tailor Heinz-Josef Radermacher in Düsseldorf (beneath).
He was actually very charming and I favored the lower of the go well with he wore. I acquired carried away and ordered a double-breasted blazer, although the primary becoming of the go well with in London hadn’t taken place but. So I had two items within the making and skilled the completely different strategy to fittings within the following weeks.
Düsseldorf was solely an hour’s drive from my dwelling in Cologne so I used to be requested to come back for a preliminary becoming. It was a lot rougher than the primary becoming however Heinz-Josef Radermacher used it to get a greater thought of my determine.
As this was my first becoming ever I didn’t know what it was all about. I solely bear in mind that there have been no sleeves, no collar, simply the entrance, sides and again. It took only some minutes however I used to be impressed.

I skilled the true first becoming in London. The trousers have been on the second-fitting stage however have been near good. They have been made with side-adjusters however no buttons for braces. Buttons have been added later when I discovered that self-supporting trousers don’t work on my determine.
The trousers had one ahead pleat on all sides, no again pockets and a button fly. They have been unlined as a result of I believed this was extra conventional. In these days I at all times appeared for the standard choices.
My selection of trousers was somewhat uncommon then – most prospects appeared to desire low-cut flat-front trousers with belt loops, like John Coggin and John Davis wore themselves every time I noticed them within the store.
The jacket was a correct first becoming. It was additionally very near good. Solely the shoulders have been a lot too large, as a result of I had mentioned that I didn’t need the shoulders too slender as a result of I’ve a somewhat huge head. We did a second becoming for the jacket a number of weeks later whereas the trousers went to the finisher instantly.

In the meantime in Düsseldorf the primary becoming for the blazer was being ready. It was fascinating to match it to the English becoming. In Germany there have been no sleeves on the first becoming stage, one sleeve on the second.
Herr Radermacher unpicked the shoulder seam and took off the collar. Then he pinned the shoulder once more following exactly my form. Afterwards the collar was hooked up.
I later requested John Coggin what he considered this methodology. His reply insinuated that this was good showmanship however not obligatory if the lower was proper. He additionally dismissed the concept of performing the primary becoming with out sleeves. He mentioned it’s onerous for the client to image the go well with with out sleeves.
I discover that unpicking the shoulder appear isn’t obligatory in each case. It does impress the client, particularly if he’s new to bespoke tailoring. But it surely additionally serves a function. I’ve seen excellent tailors doing it and I believe they’d save themselves this step if it was just for present.

When the German blazer was completed (above, photographed at present) it was superbly sculpted to my determine. I had agreed to the suggestion of getting Herr Radermacher’s trademark shoulders, that are barely raised and sq., with a little bit of rope within the high of the sleeve. This model was a bit seventies and it was known as a pagoda shoulder. He thought it had an uplifting impact on the entire determine.
Once I collected the blazer I used to be requested to put on it for some time and are available again if I had any points. After carrying it a number of instances I seen that the armholes pinched me a bit. Resulting from my inexperience I hadn’t seen this on the second becoming.
Herr Radermacher was keen to do the alteration. Afterwards the armholes felt higher however vertical creases appeared over each shoulder blades. I didn’t return to the tailor and stopped carrying the blazer.
I used to be a lot in love with the garments from Tobias Tailors that I didn’t discover how unfair it was to not give Herr Radermacher the possibility to enhance on the final alteration. Wanting again, I ought to by no means have complained concerning the tight armholes as a result of the blazer appeared great earlier than I had them fastened.
It could sound unusual however typically it’s higher to simply accept one small imperfection if every little thing else is okay. Sadly it hardly ever occurs {that a} bespoke garment utterly satisfies. It could be the higher choice to order one other piece hoping that will probably be higher.



Between 1999 and 2003 I ordered a dozen outfits from Tobias Tailors together with a covert coat, a dinner go well with and a tweed jacket with dark-grey cavalry twills (some proven above).
I at all times ordered the items one after the other and I spent loads of time occupied with what to order subsequent. The fits have been costly however I thought-about them investments as a result of I believed that my style and determine would by no means change.
Many of the materials have been good selections – solely two didn’t develop into as versatile as I had thought. In a single case I had deliberate to order one thing light-weight for summer time. I had considered cream or beige, perhaps additionally khaki. I had thought-about cotton however wasn’t positive. John Coggin steered some alternate options and in the long run I selected a midweight wool cloth from one of many previous suppliers (perhaps Lesser’s).
The material turned out to be tough to match with shirts and ties, and it took years till I discovered some good mixtures. The material was additionally somewhat heavy and probably not for summer time. In these days I believed it wasn’t smart to have a really light-weight go well with made that might solely be worn for a number of weeks a yr.
The third piece I ordered was a dark-blue double-breasted with rope stripes. I wished one thing very English and John Coggin steered 420g cloth from Harrison’s. He offered it by saying that this was a material {that a} MP would put on (he didn’t say of which occasion) and this was actually what I wished.
The go well with appeared very spectacular, particularly with a crimson lining. However in the long term it was a bit too robust so I wore it lower than I had thought. The go well with was lower by John Davis and the lapels and collar appeared utterly completely different from John’s lower (who had skilled at A&S as a coatmaker and as a cutter at Strickland brothers).


John Coggin later came to visit to Germany together with his spouse and I launched him to pals in Cologne who began ordering from him. We additionally began a trunk present enterprise in a shoe store in Frankfurt so John got here frequently (beneath).
We staged seminars along with German tailors at one level with the slicing academy Müller & Sohn, and seminars about bespoke tailoring for model consultants. We grew to become pals and I realized loads about tailoring and slicing from John. Being pals together with your tailor is good on the one hand, however on the opposite it makes it tough to precise criticism.
There was solely factor that I didn’t like about Tobias Tailors: they weren’t in a position to replicate fits or jackets. I later discovered this to be a weak spot of many tailors.
I by no means discovered why it’s tough to make a go well with precisely just like the one earlier than. Tailors usually put it right down to the distinction in cloth, however even when the material is analogous or similar they don’t essentially handle to provide a really related garment.
I believe John drew the patterns with loads of ‘rock of eye’, particularly if he was slicing daring patterns. I watched him drawing the sample for a checked tweed and it was fascinating how freely he moved the paper patterns round on the material.


I had about half a dozen different fits in thoughts that I wished to order from Tobias Tailor. Sadly they needed to shut their enterprise in the summertime of 2003.
Once I visited John Coggin and John Davis for the final time of their Savile Row store, we had lunch collectively in a pub across the nook. I bear in mind this as a tragic day. The 2 had labored onerous however the hire was going to be raised a lot that it was inconceivable to go on.
John Coggin continued to make fits for personal prospects, whereas John Davis went again to coat making. I ordered two extra items from John Coggin after the store was closed, a go well with and a jacket. I visited John in his home in Chingford for the becoming or we met in Germany.
The 5 years I spent with Tobias Tailors and John Coggin have been completely satisfied instances. By no means once more did I get pleasure from bespoke tailoring on this naive means. I fulfilled a dream and loved it however the happiness handed. I knew extra later however I had much less enjoyable.
As I grew to become a menswear author my passion grew to become a job. With the anticipated impact. If you wish to preserve having fun with bespoke tailoring you’d higher deal with it as a pastime.
I’ll write a second half to this journey, about my years after Savile Row and my expertise with continental European tailoring.
All completed tailoring proven, from Tobias Tailors. Half two of Bernhard’s article can be revealed subsequent week.

Associated posts
- One of the best German tailors working at present
August 26th 2024 – 77 FeedbackLearn Extra
- The (17) made-to-measure tailors I’ve identified
July 12th 2021 – 227 FeedbackLearn Extra
- Swimsuit model 1: The distinction between bespoke, made-to-measure and ready-to-wear
April 29th 2016 – 127 FeedbackLearn Extra
Subscribe to this publish
–>






















