Federico Marchetti Publishes U.S. Version of Memoir, Including a King’s Go to and Extra

Federico Marchetti first revealed his memoir, “Le Avventure di un Innovatore [The adventures of an innovator]” cowritten with Daniela Hamaui, in 2023 and now an American version from Put up Hill Press has come out — with a number of twists. First, the guide known as “The Geek of Stylish” within the U.S., taken from the title of a 2012 profile of him in The New Yorker. There is also a unique ending, since Marchetti — who based Yoox and subsequently merged it with Internet-a-porter to kind the Yoox Internet-a-porter Group — has added a chapter that covers his post-YNAP profession advising firms and first Prince, and now King, Charles on sustainability and the atmosphere. He additionally sits on the board of the Giorgio Armani Group and lately turned a minority investor in a fund that’s planning a 200 million euro restoration of the Belle Epoque resort Grand Hôtel des Bains in Venice.

At a lunch on the Armani Restaurant on Madison Avenue in New York earlier this fall, shortly after the enduring designer died, Marchetti mentioned his admiration for him and the way amazed he was that Armani agreed to put in writing a foreword to his guide. Anticipating a quick paragraph, Marchetti stated he was shocked to obtain a protracted article full of reward. “All it’s important to do actually is learn his foreword; don’t essentially learn the guide,” Marchetti joked.

In his foreword, Armani writes: “In Federico I can see one thing of myself: my beliefs and my approach of appearing and pondering. In him I acknowledge loyalty, enterprise, management high quality.”

Marchetti — who did a guide tour of the U.S. this fall that stretched from New York to Chicago, then Washington, D.C. and again to New York — stated the revised version of his memoir represents considerably of a full-circle second for him. The ultimate chapter of the U.S. version recaps among the amusing moments he has had mingling with the British higher courses — from what to purchase the-then Prince Charles (on this case, a toothpaste tube squeezer) to tips on how to put on a kilt and what “smoking jacket” means as a costume code. Then there’s the query of tips on how to act at a king’s coronation.

However Marchetti, on the lunch, admitted to delight when he accompanied King Charles and Queen Camilla again to his hometown of Ravenna in April 2025 after that they had visited the Vatican. It kinds the conclusion of his revised version of the guide, throughout which the web entrepreneur advocates for a future that mixes one of the best of expertise with a human contact. As he writes, when all garments are designed by synthetic intelligence and algorithms, shoppers are more likely to then search the small artisan who could make them one thing particular.

Charles’ go to, his solely different cease in Italy aside from seeing the Pope, exemplified that. He’s a king, and Marchetti is a businessman — or “philanthropic entrepreneur,” as Brunello Cucinelli described him. “And, on the finish of the day as I stood subsequent to him within the Basilica of San Vitale staring up in surprise on the mosaics that evoked a deep blue starry night time sky, we have been simply two individuals awed by a timeless masterpiece, created by human creativity.”