DCYPHER Magnificence Concierge | Covent Backyard Pop-Up

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There are only a few issues in magnificence that genuinely really feel thought-about lately. Fewer nonetheless that really feel intimate, clever, and rooted in actual experience moderately than noise. Which is why I’m so excited to share The DCYPHER Magnificence Concierge, a brand new pop-up magnificence vacation spot within the coronary heart of Covent Backyard, and one which my model REESON is extremely proud to be a part of.

On the coronary heart of the house is DCYPHER’s AI-powered pores and skin matching know-how, which may analyse your pores and skin and create a wonderfully matched basis in round 90 seconds. It’s quick, impressively correct, and quietly transformative, taking the guesswork (and infinite trial-and-error) out of discovering your true shade. If you happen to’re on the lookout for a considerate magnificence expertise in London, that is it.

Restricted Tickets Accessible! This Thursday, fifth February at 7:30pm, be a part of me, Sam Chapman, and Fleur DeForce for a have a look at how magnificence has advanced from 2016–2026. Tickets are £50 and redeemable towards in-store buying plus a beneficiant good bag – only some left, so reserve yours now: E book Right here.

What Is The DCYPHER Magnificence Concierge?

The DCYPHER Magnificence Concierge is a brief pop-up boutique created by DCYPHER, bringing collectively a rigorously curated choice of magnificence and way of life manufacturers underneath one roof. Assume much less division retailer, extra luxurious magnificence concierge – private, calm, and expertly led.

On the coronary heart of the house is DCYPHER’s AI-powered pores and skin matching know-how, which may analyse your pores and skin and create a wonderfully matched basis in round 90 seconds. It’s quick, impressively correct, and quietly transformative, taking the guesswork (and infinite trial-and-error) out of discovering your true shade. I’m loving the Customized Glow Booster, for more information learn, DCYPHER Customized Glow Booster Overview.

The pop-up is open for 5 extra weeks, working till sixth March, and is designed to be as a lot about dialog, neighborhood, and training as it’s about product discovery.

Why DCYPHER’s AI Pores and skin Matching Is Value Experiencing

Shade matching has lengthy been some of the irritating components of shopping for basis, notably in case your pores and skin sits outdoors conventional shade ranges and modifications seasonally.

DCYPHER’s AI pores and skin matching know-how affords a wiser different. In-store, your pores and skin is analysed and a {custom} basis is blended particularly for you, in round 90 seconds. It’s a genuinely spectacular expertise, and one which feels much more aligned with how magnificence ought to work in 2026.

The place Is the DCYPHER Magnificence Pop-Up?

29 Henrietta Road, Covent Backyard, London

Situated proper within the coronary heart of Covent Backyard, DCYPHER The Magnificence Concierge is simple to go to whether or not you’re already in central London or planning a devoted magnificence day. Regardless of its prime location, the house itself feels boutique, welcoming, and refreshingly unrushed.

Opening Hours

• Monday to Saturday: 11am – 7pm
• Sunday: 11am – 5pm

Loads of time to browse, ask questions, and truly benefit from the expertise, which feels more and more uncommon.

The Manufacturers You’ll Uncover at The DCYPHER Magnificence Concierge

One of the thrilling facets of this pop-up is the model lineup, every chosen for its integrity, experience, and clear viewpoint.

Manufacturers featured embody:

• DCYPHER – the primary model behind the pop-up, providing AI pores and skin evaluation and custom-mixed basis in roughly 90 seconds
• REESON – my very own model, created with intention, simplicity, and fashionable pores and skin wants at its core
• Hildun Magnificence – a fantastically formulated Irish make-up model
• 98 Magnificence – an all-natural skincare model targeted on pores and skin barrier well being
• Klira Pores and skin – a dermatology-supported, prescription-style skincare model
• Raven James Jewelry – by Fleur DeForce, refined, timeless jewelry
• RUM Mascara – by Sali Hughes and Sam Chapman, a mascara born from many years of make-up artistry expertise
• What’s That Patch – focused skincare patches designed to deal with particular pores and skin considerations

It’s a lineup that feels cohesive and clever, nothing is right here by chance.

Why The DCYPHER Magnificence Concierge Feels Totally different

What I like most about DCYPHER The Magnificence Concierge is that it doesn’t shout. It doesn’t overwhelm. It invitations you in.

In a world pushed by algorithms, virality, and velocity, this pop-up seems like a return to one thing extra grounded:
expert-led magnificence, considerate curation, and real human connection.

As somebody who has been a part of this trade for a very long time, that feels extremely particular — and precisely why I’m so proud for REESON to be included.

Planning Your Go to

If you happen to do go to, my recommendation is easy: take your time. That’s very a lot the purpose.

DCYPHER The Magnificence Concierge FAQs