Raf’s Pop-Up Debuts at Le Royal Monceau for Paris Males’s Trend Week

PARIS — Raffles Motels & Resorts is bringing considered one of New York’s most coveted restaurant reservations to the French capital for a pop-up inside Le Royal Monceau throughout Paris Males’s Trend Week.

The resort and hospitality group has partnered with Raf’s, the NoHo restaurant based by sisters Jennifer and Nicole Vitagliano and govt chef Mary Attea, for a sequence of pop-up residencies spanning Paris, Boston and London.

Paris would be the first cease, opening Tuesday and working via Thursday at Le Bar Lengthy inside Le Royal Monceau Raffles Paris.

Housed in a former bakery that includes wood-fired ovens courting again to the Thirties, Raf’s has grow to be a New York sizzling spot, with its mix of Parisian café tradition, Italian-inspired cooking and downtown Manhattan vibe.

The Paris residency will convey a number of of the restaurant’s signature dishes to the French capital, together with leeks French dressing, uovo in purgatorio amatriciana and dry-aged côte de boeuf, developed in collaboration with Le Royal Monceau’s culinary staff.

The pop-up comes as luxurious hospitality teams more and more look to activations to encourage curiosity and buzz. Raffles is a part of Accor group, whose world model president of technique instructed final week’s VivaTech that hospitality should transfer past rooms and bookings.

The chief described fashionable journey manufacturers as creators of what he known as a deeper “sense” in folks’s lives. “The following era of loyalty is that sense of belonging, collaborating and doing one thing,” he mentioned.

It additionally comes after the 138-year-old resort title launched its first limited-edition style and way of life line, “The Butler Did It,” at Printemps malls in each New York and Paris final February.

The gathering marked Raffles’ first step into branded shopper items. The group has plans to broaden the approach to life idea with a broader ready-to-wear and residential providing set to debut in fall 2026, alongside the launch of a stand-alone e-commerce platform.

Following Paris, the roving Raf’s idea will journey to Raffles Boston from July 15 to 17 earlier than concluding at Raffles London at The OWO throughout London Trend Week in September. The London version will characteristic a four-hands collaboration between Attea and chef Mauro Colagreco of Saison by Mauro Colagreco.