Sabreen Haziq, Constructing Model Fairness on LinkedIn from Boston

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May 13, 2026

On May 13, 2026

Sabreen Haziq is predicated in Boston, works on the manufacturing group at Buffer, and has posted on LinkedIn each single day since June 2024. She grew up in New Delhi, moved to London at 22 to check, then to the US at 25 after getting married. The wedding ended. She rebuilt.

Her framing for content material is “land and increase.” Decide one platform, make investments deep, then port the model fairness someplace else. LinkedIn has been her anchor as a result of it saved exhibiting up for her via layoffs and the US tech business’s fixed state of flux. YouTube is her present growth venture, a rebrand of a dormant 2013 account. The primary video on the brand new trajectory introduced in 400 new subscribers.

Sabreen’s model deal pipeline runs via LinkedIn. SaaS corporations DM her there, she builds the campaigns, the work repeats. Her Instagram did one large Etihad Airways marketing campaign that hit 100,000 views after which quieted down. She’s direct about why: her Instagram viewers is closely South Asian, which makes it onerous to pitch US manufacturers in search of wallet-share conversion. She’s planning a brand new Instagram in July with a contemporary e mail ID, geotagged to the US, scripted to talk to a US viewers from the beginning.

On manufacturing, she’s not valuable. One key gentle subsequent to the digital camera. Two lights taped to the again wall. An evening lamp for fill. Sony A7IV. She lives by “date the digital camera, marry the lens.” A lot of the output comes from taking part in with shutter velocity, ISO, white steadiness, and depth of subject.

She runs critical AI workflows with out writing any code. One instance she walked via: each message from Buffer’s high ten Discord channels will get pulled into Google Sheets by way of Zapier, handed via a Claude immediate that analyses sentiment and surfaces programme alternatives, and spits out a month-to-month report into Notion. That report has immediately formed product selections.

Her place on AI: no person is behind proper now, so long as you’re prepared to embrace it. She’s not an engineer. She thinks when it comes to issues she runs into day by day, then talks to Claude.

On being an immigrant, she’s direct. London at 22 was tradition shock, gray skies, waitressing, restocking cabinets, and promoting kitchen fashions to pay for her personal life. She bought her Nationwide Insurance coverage quantity sorted earlier than her associates went sightseeing. The US at 25 was more durable for various causes. “It’s so cool and terrifying being an immigrant.”

She additionally launched a espresso, Breadcrumb Conduct, gentle roast, pure processed, with a creator-brand partnership mannequin. The launch ran on ManyChat: anybody commenting the phrase “espresso” bought the hyperlink auto-delivered.

The most important lesson she named for herself: “I get bored very simply. So I generally quit earlier than the compound impact hits.” It’s why the brand new Instagram hasn’t launched but.